Good night.

Designing decisions

Hi! I'm Facundo Cosentino, UX/Product designer specialized in subscription products: activation, retention and conversion.

See recent work Book 15 minutes

Here's what I've been working on lately ↓

What I’ve been doing

Most of my recent work is at Aprende Institute, an EdTech for Spanish speakers building a career in the US. Two pieces I'm proud of: one about getting people in, one about getting them started.

Aprende Institute · Activation

Activating new subscribers in their first 15 days

People paid, then didn't show up, right when motivation was highest. I designed the nudge that turns that motivation into a first session.

2.6× first-class activation in 15 days

ActivationProduct UXComms

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Aprende Institute · Acquisition

Recovering the leads the form was throwing away

The old form only kept the people ready to take a call. Everyone else vanished. I rebuilt it to catch them earlier.

+35% incremental MQLs · no SQL impact

ConversionA/B TestingLead Gen

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The path

How I got here

2020–2023

Radium Rocket

UX/UI Designer · Rosario, AR

My first product role — designing SaaS apps end to end, from discovery to launch.

MilestoneRadium Learning — an education platform built from the ground up.

2023–2025

LFI

UX Designer · Chile

Product-led UX for corporate clients across LATAM and North America.

MilestoneACHS brand redesign and design system; product work for Teck and Walmart.

2025Now

Aprende Institute

UX Lead · Remote

Leading UX across the lead funnel, checkout, and student campus.

MilestoneTwo case studies: the two-step lead form and premium activation.

Testimonials

What others say about me

Tap a testimonial to read it on my LinkedIn.

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Beyond aesthetics

He doesn't stop at aesthetics. He pairs design sensibility with analytical thinking, making decisions backed by data and real user needs, not just taste.

Enrique ConstantinVP of Product Management at Aprende Institute

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Pushed us to innovate

He constantly pushed to innovate, and even to challenge the Design System when it needed it. His input made our work much better.

Maria Alejandra CruzUX / Product Design at ACHS

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Thinks before he designs

He looks at the problem before opening Figma, and that changes everything for us devs. I'd add him to a team with my eyes closed.

Francisco GutierrezFull-Stack Developer, ex Radium Rocket

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A pedagogical eye

A committed professional with a really valuable pedagogical eye. He adds a lot to any team.

Nicolas WainerLearning Experience Design at Aprende Institute

About

A bit about me.

I'm a product designer who does his best work close to the business. Off the clock, the picture gets fuller.

This year I became a , the best thing I've made yet. I cook for the people I love, and a long, slow is my favorite kind of Sunday. And I keep my close, the ones who knew me long before any job title.

Most recently, UX Lead at Aprende Institute.

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Still around?

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It's 23:30 where you are. I'm in Rosario, where it's 20:30 on a golden evening.